Program Learning Outcomes

  • Business Knowledge and Skills

    • Use business terms and concepts when communicating.
    • Analyze data to verify accuracy of conclusions.
    • Explain the financial concepts used in making business decisions.

    Interpersonal Interaction and Communication

    • Use effective communication skills to promote respect, trust and relationships.
    • Practice active listening to enhance the ability to get a clear understanding of difficult situations.
    • Practice an awareness of ethical and social responsibilities to multi-cultural, team-oriented, rapidly changing environments.
    • Information Management
    • Utilize information by applying a variety of business and industry standard software and hardware to major business functions (e.g., marketing, accounting, and human resource management)

    Business Management and Decision Making

    • Select and use appropriate resources to collect business data that will ultimately translate into information for decision-making.
    • Use the marketing information management concepts, systems, and tools needed to obtain, evaluate, and disseminate information for use in making marketing decisions.
    • Conduct research to identify and analyze client needs and desires and make marketing recommendations regarding business decisions and use appropriate leadership skills and styles to maximize employee productivity.
    • Practice critical and creative thinking to improve the decision making process.
    • Conduct research to identify new business trends and customer needs.
    • Use quantitative measurements to solve business problems related to payroll, taxes, percentages, future value of money and to be able to make better business decisions.