Business Marketing

  • Program Description 

    ACBSP Baltimore City Community College’s Business Marketing Program is career oriented. This program prepares students who are entry level-level trainee position in business, industry, government and non-profit organizations. Students are required to participate in learning activities that will provide them with the ability to demonstrate their skills in critical thinking, problem solving, visioning, team building and interpersonal relationships.
     
    These activities will promote the students self-confidence and the desire to continue their learning activities for future success. Students and the communities that they serve will benefit and prosper from their knowledge, hard work, integrity and desire to be the best. The demonstration of excellent communication skills and especially the ability to listen are also emphasized. Upon completion there is also the choice to transfer to a four year college/university. 
     
    The Business Marketing Concentration Program is a member of the Accreditation Council for Business Schools and Programs (ACBSP).
     
    • Business Knowledge and Skills
    • Interpersonal Interaction and Communication
    • Information Management
    • Business Management and Decision Making

Career Options and Occupation Outlook

  • Employment is projected to grow 12 percent from 2012 to 2022, about as fast as the average for all occupations. Tasks such as managing facilities and being prepared for emergencies will remain important in a wide range of industries. Students in Business Marketing gain knowledge of opportunities to become entrepreneurs.

    The need for business marketing managers covers all industries.

Skills Needed

  • Outstanding communication and problem-solving skills, be creative and innovative, possess excellent critical thinking skills, knowledge of marketing and sales principles, analytical and research skills, excellent customer relationship management skills, ability to create a winning marketing plan.

Program Faculty

  • Professor Cortez Walker
    Program Coordinator 

    Liberty Campus, Main Building, Room 231E
    410-462-7695 (office)
    cwalker@bccc.edu 

    Associate Professor Linda Benjamin
    Liberty Campus, Main Building, Room 323D

    410-462-8029
    lbenjamin@bccc.edu 

    Dr. Shawn Lane
    Liberty Campus, Main Building, Room 323F

    410-462-7490
    slane@bccc.edu 

    Assistant Professor Alton W. Smith
    Liberty Campus, Main Building, Room 163A

    410-462-8387 (office)
    axsmith@bccc.edu

Job Description

    • Marketing Assistant
    • Marketing Consultant
    • Marketing Coordinator
    • Marketing Director
    • Marketing Manager
    • Marketing Planner
    • Marketing Specialist
    • Advertising Promotions and Marketing Managers
    • Sales
    • Market Research Analysts