Business program students have the option to concentrate in Business Marketing or Business Management. Students in the Business Marketing Concentration learn:

• How to deliver value and satisfaction to customers
• Conduct market research and use information for fast, accurate decisions to get the competitive edge
• How to actively listen, an important communication skill
• Practice and apply critical thinking, creative thinking, innovative techniques, and brand management to promote customer relationships and long-term success
• Use cultural diversity, ethical and social responsibility to improve relationships with customers and the community

Graduates qualify for transfer into a bachelor’s degree program and are prepared to work in entry-level trainee positions in business, industry, government, and non-profit organizations.