Business Marketing Program Learning Outcomes

  • Business Knowledge and Skills

    • Use business terms and concepts when communicating.
    • Analyze data to verify accuracy of conclusions.
    • Explain the financial concepts used in making business decisions.

    Interpersonal Interaction and Communication

    • Use effective communication skills to promote respect, trust and relationships. Practice active listening to enhance the ability to get a clear understanding of difficult situations.

    Information Management

    • Use technology and electronic media to keep current customers informed on changes and attract new customers.

    Business Management and Decision Making

    • Explain the distribution concepts and processes needed to move, store locate, and transfer ownership of goods or services.
    • Use the marketing information management concepts, systems, and tools needed to obtain, evaluate, and disseminate information for use in making marketing decisions.
    • Analyze client needs and desires and make marketing recommendations regarding business decisions.
    • Practice critical and creative thinking to improve the decision making process.
    • Conduct research to identify new business trends and customer needs.
    • Use quantitative measurements to solve business problems related to payroll, taxes, percentages, future value of money and to be able to make better business decisions.