Program Learning Outcomes

    • Craft compelling, accurate and ethical messages that adhere to styles appropriate to the media for which they are writing and to the public stakeholders for which those messages are intended.

    • Communicate messages in multiple formats, including those casted by way of mobile devices, social media, and other new technologies.

    • Demonstrate proficiency in research and information gathering techniques, including the wide range of digital sources that are available.

    • Demonstrate proficiency in the various techniques of presenting messages including, but not limited to audio/video recording and editing, print media and digital media.

    • Demonstrate proficiency in identifying stakeholder publics, developing campaigns to reach those publics and in creating messages that use the appropriate channels for reaching those publics.