Program Learning Outcomes

Craft compelling, accurate and ethical messages that adhere to styles appropriate to the media for which they are writing and to the public stakeholders for which those messages are intended.

Communicate messages in multiple formats, including those casted by way of mobile devices, social media, and other new technologies.

Demonstrate proficiency in research and information gathering techniques, including the wide range of digital sources that are available.

Demonstrate proficiency in the various techniques of presenting messages including, but not limited to audio/video recording and editing, print media and digital media.

Demonstrate proficiency in identifying stakeholder publics, developing campaigns to reach those publics and in creating messages that use the appropriate channels for reaching those publics.