Business, AAS, Marketing Area of Concentration
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Program Description
Business program students have the option to concentrate in Business Marketing or Business Management. Students in the Business Marketing Concentration learn:
- How to deliver value and satisfaction to customers
- Conduct market research and use information for fast, accurate decisions to get the competitive edge
- How to actively listen, an important communication skill
- Practice and apply critical thinking, creative thinking, innovative techniques, and brand management to promote customer relationships and long-term success
- Use cultural diversity, ethical and social responsibility to improve relationships with customers and the community
Graduates qualify for transfer into a bachelor’s degree program and are prepared to work in entry-level trainee positions in business, industry, government, and non-profit organizations.
The Business Marketing Concentration Program is a member of the Accreditation Council for Business Schools and Programs (ACBSP).
Career Options
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- Brand Manager
- Marketing Analyst
- Marketing Director
- Marketing Manager
- Marketing Specialist
- Product Manager
- Social Media Coordinator
BCCC's Advantage
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- Small class size
- Virtual & remote learning
- Majority of graduates transfer to a bachelor’s degree program or find job placements
Suggested Sequence of Courses
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Every degree-seeking student must complete the College’s General Education Requirements in addition to the requirements of his/her academic program. Through the College’s General Education Requirements, students acquire basic knowledge of the disciplines in the areas of arts and humanities, social and behavioral sciences, biological and physical sciences, mathematics, English composition, and computer literacy.
Find out more in the Baltimore City Community College Catalog
Program Faculty
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Dr. Charice Hayes
Associate Professor, Business Administration
Liberty Campus, Main Building, Room 253E
410-462-8009 (office)
C1hayes@bccc.eduO. Daniel Izume
Assistant Professor, Business
Liberty Campus, Main Building, Room 323D
410-462-8029 (office)
dizume@bccc.eduDr. Fatai Kazeem
Assistant Professor, Business Management
Liberty Campus, Main Building, Room 305H
410-462-7667 (office)
Fkazeem@bccc.edu