Program Learning Outcomes

  • Business Knowledge and Skills
    • Use business terms and concepts when communicating.
    • Analyze data to verify accuracy of conclusions.
    • Prepare reports for decision-making and regulatory compliance.
    • Explain the financial concepts used in making business decisions.

    Interpersonal Interaction and Communication

    • Use effective communication skills to promote respect, trust and relationships.
    • Practice active listening to enhance the ability to get a clear understanding of difficult situations.
    • Involve others in the decision making process which helps to improve worker morale.
    • Practice an awareness of ethical and social responsibilities to multi-cultural, team-oriented, rapidly changing environments.

    Information Management

    • Utilize information by applying a variety of business and industry standard software and hardware to major business functions (e.g., marketing, accounting, and human resource management).

    Business Management and Decision Making

    • Select and use appropriate resources to collect business data that will ultimately translate into information for decision making.
    • Explain the distribution concepts and processes needed to move, store, locate, and transfer ownership of goods or services.
    • Apply pricing concepts and strategies to maximize return on investment and that meet the customers’ perceptions of value.
    • Use the marketing information management concepts, systems, and tools needed to obtain, evaluate, and disseminate information for use in making marketing decisions.
    • Analyze client needs and desires and make marketing recommendations regarding business decisions.
    • Develop, maintain, and improve a product or service mix in response to market opportunities by applying product and service management concepts and processes.
    • Practice critical and creative thinking to improve the decision making process.
    • Use appropriate leadership skills and styles to maximize employee productivity.
    • Conduct research to identify new business trends and customer needs.
    • Identify customer satisfaction as the ultimate goal.
    • Use quantitative measurements to solve business problems related to payroll, taxes, percentages, future value of money and to be able to make better business decisions.
    • Use knowledge gained in general education courses to advance their ability to get a job or move on to a four-year college.