Color Palette

  • Color speaks volumes about a brand and is an expression of brand identity. Colors influence consumers, evoking emotions, excitement, curiosity, security, and comfort in consumer decision making.

     

    PRIMARY COLORS
    The two main colors, red and black, have always historically represented BCCC. These colors are supplemented with a secondary palette.

    Primary Colors

    SECONDARY COLORS
    This group of secondary colors works well with red and black and also adds a vibrant, modern dimension to the brand.

    Secondary Colors